What Should a Med Spa Website Include? 14 Must-Haves

01 • getting the booking

What does a med spa website need to get more bookings?

• 1. A 'Book now' button in the header of every page, visible on phones as visitors scroll.
• 2. A consultation route for people not ready to book a treatment, especially for injectables and devices that need assessment first.
• 3. A 'not ready yet?' question form or text option for nervous first-timers.
• 4. Booking that feels like part of your site: same branding, clear return path, and the right treatment pre-selected where possible.

Deposits and cancellation fees are covered in detail in the med spa booking and deposits guide.

02 • what you offer

How should a med spa website present its treatments?

• 5. A page for each main treatment or category, explaining who it suits, what happens, downtime and aftercare.
• 6. A way to browse by concern (lines, pigmentation, acne scars, hair removal), not only by brand or device name.
• 7. Whether a consultation is needed first, stated clearly on each treatment page.

03 • proof

How does a med spa website build trust?

• 8. Named providers with their real credentials (MD, NP, PA, RN or the equivalent where you are) and a photo.
• 9. Medical oversight explained in plain words: who supervises treatments.
• 10. Real reviews. The FTC rule in force since 21 October 2024 bans fake reviews, buying positive reviews and suppressing negative ones.
• 11. Before-and-after photos with written consent and results that clients can generally expect.

04 • money and policies

Should a med spa website show prices and policies?

• 12. 'From' prices or a pricing page, with any card surcharges or extra fees disclosed next to the price.
• 13. Membership and package terms in full: price, length, what is included, and how to cancel.
• 14. Cancellation, deposit and privacy policies linked from the booking flow and the footer.

If you advertise financing, be careful with numbers. Under the US Truth in Lending rules (Regulation Z), stating a monthly payment or number of payments in an advert triggers extra disclosures, including the APR. 'Financing available' does not.

UK and Irish clinics: price lists that include prescription-only treatments, such as botulinum toxin, have specific rules. See med spa website compliance basics.

05 • for every visitor

Does a med spa website need to be accessible?

It should be usable by everyone, including people using screen readers or keyboards, and people with low vision. It is also simply good for business: clear contrast, readable text and working buttons help every visitor.

06 • being found

What does a med spa website need to be found locally?

• Your name, address and phone matching your Google Business Profile exactly.
• A page per location if you have more than one, with its own hours, address and booking link.
• LocalBusiness structured data so Google can read your hours and contact details.
• Fast pages on phones: Google's targets are LCP within 2.5 seconds, INP within 200 ms and CLS of 0.1 or less.

Treatment pages also double as search pages. Someone searching 'lip filler near me' should land on a page about lip filler, not your homepage.

07 • what to avoid

What do med spa websites often get wrong?

Most med spa sites have the basics. The problems are in the details, and they are usually easy to fix once you see them.

• Treatment pages that are only a device or brand name and a 'Book now' button. Visitors want to know who it suits, what happens and how long recovery takes.
• Booking that opens a different-looking page with no way back, so visitors think they have left your site.
• Providers listed by first name only, or not at all, on a site selling medical treatments.
• A membership offer with no terms: no price, no length, no cancellation rule.
• A before-and-after gallery of only the most dramatic results, with no note on sessions or timing.
• Policies that only appear in a confirmation email after booking, which leads to disputes.
• Template wording copied from another clinic, including claims you cannot back up.

08 • tick them off

Does my med spa website have everything it needs?

Want to see these in action? The best med spa websites roundup shows seven real examples.