storm season • roofing websites

The Roofing Website Storm Season Checklist

Before storm season, a roofing website needs a live emergency and storm-damage page, a phone number that works out of hours, updated opening hours on the site and your Google Business Profile, and insurance-related wording that follows your state's rules. This checklist walks through each step, including the specific rules on roof-claim advertising in Florida and Texas, so your site is ready before the phones start ringing.

The Atlantic hurricane season runs from 1 June to 30 November, according to NOAA's National Hurricane Center. Hail, wind and winter storms follow their own calendars where you are. The best time to prepare your site is a quiet week before your busy season, not the morning after a storm.

By Ali Murtaza, PrimeBuildLast updated: 19 October 2026

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01 • timing

When should a roofer get their website ready for storm season?

Aim to finish four to six weeks before your local peak. New pages take time to be found in search, and you want them tested before you are too busy to fix anything.

When	What to do
6 weeks before	Write or refresh the storm-damage page; check insurance wording rules for your state
4 weeks before	Test the phone, forms and text line; update hours and photos
2 weeks before	Update your Google Business Profile; add a seasonal message to the homepage
During the season	Post updates after major storms; reply to every enquiry fast
After the season	Add new project photos and reviews; note what people asked

02 • the key page

What should a roofing storm damage page include?

Wireframe • A storm damage page

Calm, practical and fast to read on a phone in bad conditions.

Safety first: tell people not to climb on a damaged roof and to keep away from fallen power lines.
What to do right now: photograph damage from the ground, move valuables away from leaks, and note the date of the storm.
How you inspect: what you check, how you document it with photos, and how long it takes.
Emergency services: tarping or temporary repairs, and how fast you can usually respond.
Your licence and insurance, so storm-chasers cannot easily look like you.

03 • careful wording

What insurance claim wording rules apply to roofing websites?

Several states have specific rules about how roofers advertise around insurance claims, and your website counts as advertising. Here are two of the most detailed examples. If you work in another state, check its rules before writing your storm page.

Florida: Statute 489.147

Any written or electronic message from a contractor that encourages a homeowner to get in touch about a roof-damage insurance claim must carry three disclosures: the homeowner is responsible for any insurance deductible; paying, waiving or rebating a deductible is a third-degree felony; and filing a claim with false, incomplete or misleading information is a third-degree felony. They must be in at least 12-point type and at least half the size of the largest type used. Contractors also must not offer a rebate, gift, gift card, cash, coupon, deductible waiver or anything else of value in exchange for an inspection or a claim, and must not interpret policies, give coverage advice or adjust claims unless licensed as a public adjuster. Fines can reach $10,000 per violation.

Texas: what TDI says

The Texas Department of Insurance says contractors may not pay, waive or rebate a homeowner's deductible, and contracts for work paid by insurance must include a notice about this. Roofers also cannot act as, or advertise as, a public adjuster: you cannot say you will negotiate or settle the claim for the homeowner.

Usually safer wording

We inspect and document roof damage with photos
We can meet your adjuster to show what we found
You are responsible for your deductible
Call us for an inspection after a storm

Wording to avoid

We'll handle your insurance claim for you
We'll cover your deductible
Get a free gift when you book an inspection
Your policy definitely covers this

These examples are a starting point, not a legal review. Ask a lawyer in your state to read your storm page before the season.

04 • be reachable

How do I make sure storm leads actually reach me?

1Call your own number from a mobile at 9 pm. Does it ring, go to voicemail, or nowhere?
2Send a test through every form on the site and check it arrives within a minute.
3If you offer texting, send a photo to your text line and check it comes through.
4Update opening hours on your website and Google Business Profile, including any temporary storm hours.
5Set an auto-reply for forms that tells people when you will be in touch.

Google lets you set special or temporary hours on your Business Profile. Keep them the same as on your site, so visitors do not see two different answers.

05 • stand out from storm chasers

How can a roofing website stand out from storm chasers?

Show how long you have worked in the area and name the towns.
Display licence numbers and insurance clearly.
Use real photos of your own crews and trucks, not stock images.
Show recent, real reviews. Never write or buy them; the FTC rule in force since October 2024 bans fake reviews.
Explain your warranty in plain words, and who stands behind it after the crew leaves.

Homeowners have been warned about door-knockers after storms. A website that looks local and permanent answers that worry before they ask it.

06 • under pressure

Will my roofing website cope with a storm-day traffic spike?

Visitors after a storm are often on mobile data, sometimes with weak signal. A heavy page that takes ten seconds to load loses them to the next result. Test with PageSpeed Insights and aim for the Core Web Vitals targets: LCP within 2.5 seconds, INP within 200 milliseconds and CLS of 0.1 or less.

Storm-season website checklist

Storm-damage page live and linked from the homepage
Safety advice and 'what to do now' steps on that page
Insurance wording checked against your state's rules
Phone answered or forwarded out of hours
Forms and text line tested
Hours match on website and Google Business Profile
Real photos and licence details visible
Mobile speed tested

For everything else your site needs year-round, see what a roofing website should include.

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questions

Frequently asked questions

01. When is storm season for roofers?

The Atlantic hurricane season runs from 1 June to 30 November (NOAA). Hail and wind seasons vary by region, so plan around your own local peak.

02. Can I say 'we work with your insurance' on my roofing website?

Saying you can meet the adjuster and document damage is common. Promising to negotiate or settle the claim is a different matter; in Texas, for example, roofers cannot act or advertise as public adjusters.

03. Can I offer to pay a customer's deductible?

No in Texas and Florida, where waiving or paying deductibles is prohibited. Check your own state's rules before mentioning deductibles at all.

04. Can Florida roofers advertise free roof inspections?

Section 489.147 bans offering anything of value in exchange for allowing a roof inspection or making a claim, and any message encouraging a roof-damage claim needs three specific disclosures. The statute does not directly address an inspection offered with nothing in exchange, so have a Florida attorney review your wording.

05. Should I build a new page for each storm?

Usually no. Keep one strong storm-damage page and update it with a short note after major storms, rather than creating thin pages that go out of date.

Sources

Checked on 19 October 2026. Pages change, so read the current version before you act.