10 Signs Your Roofing Website Needs a Redesign

01 • signs 1–3

Is my roofing website easy to use on a phone?

Start here, because most homeowners will find you on a phone. Pick up yours, open your website on mobile data, and check these three things.

• Sign 1: You cannot call with one tap. If the phone number is an image, hidden in the footer, or not tappable, you are losing calls.
• Sign 2: Pages are slow. Google's targets are the main content within 2.5 seconds (LCP), a response to taps within 200 milliseconds (INP), and a layout that does not jump around (CLS of 0.1 or less). Test with PageSpeed Insights.
• Sign 3: Things are too small or jump around. Tiny text, buttons too close together, or content shifting as it loads means the site was not built for phones.

02 • signs 4–6

Does my roofing website say the right things?

• Sign 4: One page for everything. If repair, replacement and storm damage all sit on one 'Services' page, each visitor has to dig for their answer.
• Sign 5: No storm-damage page. If you do storm work and there is nowhere to send storm visitors, you are invisible on the days that matter most.
• Sign 6: Generic text and stock photos. 'Quality craftsmanship at affordable prices' over a stock photo of a roof that is not yours tells a visitor nothing.

These are content problems, and the fix is partly writing. The roofing website must-haves checklist lists the pages and sections to add.

03 • signs 7–8

Does my roofing website look trustworthy and current?

• Sign 7: Details disagree. Different phone numbers, years in business or addresses between your site and your Google Business Profile confuse visitors and search engines.
• Sign 8: It looks abandoned. A copyright year from years ago, reviews from long ago, a broken review widget or a 'latest news' post from 2019 make people wonder if you are still trading.

04 • signs 9–10

Do I actually control my roofing website?

• Sign 9: You cannot update it. If changing a phone number or adding a photo means emailing someone and waiting a week, the site will always be out of date.
• Sign 10: You do not own it. If you are paying monthly and would lose the site if you stopped, find out exactly what you would keep before you decide anything.

Sign 10 is the one people find out about too late. If it applies to you, read what you keep when you leave your website company, and compare costs with the rented vs owned website calculator.

05 • twenty minutes

How do I check my roofing website in 20 minutes?

You do not need an agency audit to find most problems. Work through these steps with your phone and a laptop, and note every sign from the list above that you tick.

1. 1On your phone, using mobile data, open your homepage and start a timer. Note how long until you can see the headline and phone number.
2. 2Tap the phone number. Does your phone offer to call? Tap every button on the homepage and note any that go nowhere.
3. 3Find your storm-damage information in under three taps. If you cannot, neither can a homeowner.
4. 4Open Google Maps, find your Business Profile, and compare the name, phone number and hours with your website.
5. 5Run your homepage and one service page through PageSpeed Insights and note the mobile results for LCP, INP and CLS.
6. 6Read every number on the site out loud: years in business, reviews, projects. Make sure they agree with each other.
7. 7Try to change one small thing yourself, such as a photo. Note how long it takes, or who you would have to ask.

Write the results down. If most problems are content (wrong numbers, missing pages, old photos), fixing them is cheaper than redesigning. If the problems are speed, mobile layout or control, a rebuild usually is the better spend. The table below helps you decide.

06 • decide

Should I fix my roofing website or rebuild it?

A simple rule: if you tick three or more of signs 2, 3, 9 and 10, rebuilding is usually cheaper than patching. If your problems are mostly content, fix the content first.

07 • doing it properly

How do I redesign a roofing website without losing what works?

1. 1List every page on your current site and note which ones get visits or calls.
2. 2Keep the same web addresses for pages that work, or set up redirects from old addresses to new ones.
3. 3Save your best text, photos and reviews before anything changes.
4. 4Make sure the domain is in your name before you start.
5. 5Launch on a quiet week, not in the middle of storm season.
6. 6Check the new site on a phone, test every form, and update your Google Business Profile link.

If you want ideas for the new design, the best roofing websites roundup shows eight real examples and the patterns worth borrowing.